Mission Statement, Goals and Ideas for WJIE

Mission Statement, Goals and Ideas for WXXX

Mission Statement

WXXX serves the Kentuckiana Area helping to build the Body of Christ, Share the Gospel and Win the Lost.

Goals

WXXX should reach the majority of Christian listeners in the area with professional, personality-oriented radio.

WXXX should build the local church with encouragement and information, helping to further Christ's cause through His chosen body. We should encourage all listeners to actively participate in their chosen church.

WXXX should care for local, national and international ministries with prayer, financial and consulting support.

WXXX should strive for the best music, best programming and best information with an emphasis on the spiritual aspect of radio. We are called to be professional in our delivery, and spiritual in our content.

WXXX should emphasize "lifestyle Christianity" with special attention paid to urging the listener to actively participate in spreading the Gospel.

WXXX air personalities should be just that. Personalities. The Christian listener needs to feel that the personalities are struggling (and succeeding) in their personal walk with God, just like them. Special care must be taken to avoid the "star" mentality, while still building a personal relationship with the listener.

Ideas

Care should be taken in hiring staff. The ideal WXXX full-time staff member will have a strong commitment to the Lord, their family, his or her church and the community as a whole. They should also have some years of experience in their chosen occupation. The part-time staff member should have the initial qualities mentioned, although experience is not always required. The best part-timers are not necessarily those with experience, but those with desire. Time and effort should be expended in developing all staff members. Remember, the legacy of a station is not only the lives touched in the local area, but also lives touched by those trained here and sent to other areas of the country.

WXXX should actively maintain a "listener-supported" focus, with help from underwriters. Lack of balance undermines the effectiveness of fund-raising. We should strive for balance. An overabundance of either fund-raising spots or underwriting announcements makes for a less professional sound.

The General Manager is responsible for the direction of the station, spiritually, on-air and fiscally. Just as the husband is called to be the spiritual head of the household, the General Manager is the head of the radio station. Being spiritual means focusing on Jesus, and His reaction to daily life. The General Manager's main responsibility will be making sure the station remains profitable spiritually and fiscally. Special care should be given to leadership within the station. His or her emphasis should be getting people to do things because they want to. The general atmosphere of the station should be one of spirituality, vision and fun. Staff members should enjoy coming to work. The General Manager should know where the station stands financially on a daily basis. His or her responsibility is to ensure the bills are paid and the station continues to develop fiscally.

The Program Director is responsible for the overall sound of the station, under the guidance of the General Manager. The Program Director should have an air-check session with each full-time air staff person once per week, and once every month with the part-time air staff. The Program Director should encourage each air personality to develop their own personality on-air with an emphasis on the air personality's Christian experience. WXXX will best serve the Lord by developing talent to the degree that other stations clamor for a WXXX staff member because they are so good. Talent should focus on being spiritual and fun.

The Music Director supervises the music played on the air. The Music Director should seek counsel from the Program Director and the General Manager about songs selected. Final authority lies with the Program Director, but the Music Director's ideas and picks are, most-generally, to be followed. He or she should be a Program Director "in-training". This is a very important position to the overall vision and goals of the station. Again, the focus here is to sound both spiritual and fun.

The Sales Manager is responsible for the establishment, maintenance and collection of underwriting accounts. Special care should be taken to service the clients. Although underwriter copy doesn't need to be changed as frequently as copy would at a commercial station, each underwriter should be contacted once per month to make sure they are aware of the overall station goals and direction.

The Office Manager is responsible for the daily business needs of the station. She or he should be acquainted with General Ledger procedures, and also understand the financial needs of the station. Although this person will be responsible for paying the bills, the ultimate authority and responsibility here lies with the General Manager.

Finally, every effort should be made to maintain high visibility to the public. The more people that know about WXXX, the more Christians we can edify and the more non-believers we can win to Christ.

After all, that's the ultimate goal.