RAISING MONEY FROM THE NEXT GENERATION

By Todd Isberner
www.sharemediaservices.com

This is from Todd’s regular Sharemedia Newsletter

Author, speaker and futurist, Leonard Sweet, gave the closing address at the NRB banquet. He challenged us to look ahead over the next 30 years to find ways to follow God's pattern in sharing the gospel.

I had opportunity to sit next to him on the flight home and discussed fund raising in the future. After describing to him our onair Sharathon model, I asked if he thought the next generation of listener/donors would respond to the same kind of appeal.

While he couldn't give a definitive answer he did give me several keys that should be helpful when approaching the next generation of givers.

1. It's all about relationship and they expect to be treated as a partner in the ministry.
2. They want individualistic attention and not to be included with the "masses."
3. They need some sense of ownership in meeting needs.
4. Their giving has to really count for something.
5. They require interactive participation.
6. They need reassurance that their gift is an investment that will affect change for the Kingdom of God.
7. They want accountability for how the money is spent.

I'm challenged to think through the practical application of those keys as we produce onair fund raisers.