What are the keys to great radio? I believe there are three. This first came up in a discussion had at Gospel Music Week sometime in the mid 2000s. Eric Rhodes, publisher of Radio Ink, was leading an open-mic discussion on the future of radio. Continue reading
This post originally was published as an article called “The End of the Road for Radio in your Car?” on www.hisair.net
Another week, another brand-new(ish) car. Such is the life of the traveler. For the last ten years, I have made my living travelling the country working with various businesses in helping them find money. For radio stations, it’s vision and fund-raising. For car dealerships it’s finding money in their rebate processes. For every business in 27 states, it’s saving money on gas and electric bills. I am on the road a lot. And because of that, I wanted to make some observations about in-car entertainment.
I am travelling this week and marvelling at the ubiquity and ease of use of Netflix. I can watch the rest of a movie I started at home on my laptop here in Renton, Washington. I can remember the days of “be kind, please rewind” being a part of the home entertainment experience, and if I wanted to watch a movie on the road, I would either have to bring the tape with me or go to a nearby Blockbuster to rent the same movie. I never did that. It made me think about how things are changing for Blockbuster and how they are in danger of staying the same for Christian radio. Continue reading
Tonight on the way home from a trip, I passed by the corporate headquarters for an insurance company here in Columbus. SafeAuto is a pioneer in state minimum insurance. Their only point of business is providing minimum auto insurance coverage, and they have made a successful business of it in 16 states, mostly east of the Mississippi.
At the same time, I had just finished listening to a sermon by Pastor Gary Keesee from Faith Life Church in New Albany, Ohio regarding the Good Samaritan. While I have heard sermons on the subject of being a good neighbor (Hey! That’s another insurance company’s slogan!), I had never heard one particular point brought out. And that was, “Why did Jesus mention the inn and paying the innkeeper?” Continue reading
In the 35 years that I have been in and around the business, we have grown so much. Recently, I have been listening to Classic Christian 24/7, an online station, featuring artist from early Imperials to Twila Paris and Joe English. While their message was great, the production quality today is so much greater than it was then.
In my travels, I have heard Christian Radio stations in about 45 states. Many of them do a good job, but I think there is a danger lurking, and it’s not production quality. We are in danger of becoming narcissists. Continue reading
Every Christian radio station worth its salt knows about
their target listener. They know what she drives, where she lives, whom she
congregates with, how many kids she has and most have even given her a name
like Becky or Susie or Claire.