I am travelling this week and marvelling at the ubiquity and ease of use of Netflix. I can watch the rest of a movie I started at home on my laptop here in Renton, Washington. I can remember the days of “be kind, please rewind” being a part of the home entertainment experience, and if I wanted to watch a movie on the road, I would either have to bring the tape with me or go to a nearby Blockbuster to rent the same movie. I never did that. It made me think about how things are changing for Blockbuster and how they are in danger of staying the same for Christian radio. Continue reading
Every Christian radio station worth its salt knows about
their target listener. They know what she drives, where she lives, whom she
congregates with, how many kids she has and most have even given her a name
like Becky or Susie or Claire.